ACRNM

HYPEBEAST Magazine  / Errolson Hugh

In this striking HYPEBEAST Magazine editorial, Errolson Hugh—co-founder of ACRONYM and design force behind Nike ACG—embodies the intersection of innovation and intent. Captured in moody, minimalist light, the imagery reflects Hugh’s signature fusion of utilitarian function and futuristic form. With sharp posture and an unflinching gaze, his presence speaks volumes about the philosophy driving his designs: purposeful, tactical, and uncompromising.